THE Bank of the Philippine Islands (BPI) has won big in the recent Facebook Solutions Awards 2018, bagging one of the three major awards.
SDN — Science Digital News learned from an email message sent by its public relations agency.
BPI grabbed the “Optimal Creative Champion” award being bestowed annually by the United States social media giant, through its Facebook Solutions Awards. It was held recently.
The bank’s victory as this year’s Optimal Creative Champion demonstrates best-in-class execution of creative materials used for Facebook advertising in the Philippines, beating all other advertisers in the Financial Services category.
Organizers of the award commended BPI for its “Best Practice in Facebook” advertising that optimized mobile viewing and delivered outstanding media and business results.
BPI VICTORY. BPI accepts the Optimal Creative Champion Award from Facebook. From left: Winston Almendras, head of BPI Digital, Media and A&P; Tere Ibanez, head of BPI Institutional Branding and Creative Services; and Jan Montifalcon, head of BPI Digital and Social Media.
Bunny Aguilar, head of the BPI International Brand Management and Digital, welcomed the victory, citing its significance.
“This is a great validation from Facebook that we are taking the right steps in building our digital marketing capabilities. We are inspired to continue to strive for excellence in the work that we deliver for our clients,” said Aguilar.
Facebook’s Solutions Awards recognizes the great partnership between Facebook, clients, and their agencies. The annual event gathers the Philippines’s top brands across various industry verticals. (EKU)