Samsung Upgrades Customer Experience at its SM Megamall Flagship Store

FLAGSHIP STORE. Here’s the Samsung re-designed flagship store, its biggest in the Philippines, to elevate customer experience. It’s found at the 4th Floor, CyberZone, Building B, SM Megamall, EDSA, Mandaluyong City, in Metro Manila. (All photographs from Samsung Philippines)


CUSTOMERS are the life of every business.

No wonder every organization that sells products and services is striving to give customers a better experience in every way.

Apparently subscribing to this customer-centricity maxim in the consumer world, SAMSUNG Electronics Philippines Corporation (SEPCO) has recently upgraded its flagship store in the country.

James Jung, president of Samsung Philippines, emphasized the South Korean tech titan’s deep attention to consumers’ need and want.

“Samsung as a brand has always been known to consistently redefine the new normal and to go beyond expectations. Over the years, our mobile phones have set the benchmark for what the consumers need and want,” said Jung,

“The new store design heralds a new chapter in Samsung retail, enabling customers to engage with our brand and products in new ways.”

Samsung Philippines - Science and Digital News

Samsung Philippines, SES Retail Partners, and SM Supermalls representatives formally launch the flagship store with a ribbon-cutting ceremony. From left: Sheila Imperial, Samsung IT & Mobile Retail Marketing head; Jerry Mañus, Samsung IT & Mobile Division head; Daisy Ngo, owner of JanBC Mobile; James Jung, Samsung president; and Ian Mathay, AVP for Operations.

Its upgrade covers redesigning the flagship store located at the 4th Floor, CyberZone, Building B, SM Megamall, EDSA, Mandaluyong City, aimed at elevating customer experience.

It showcases the tech giant’s new global design standards to elevate in-store experiences. The redesigned store features exciting interactive zones and state-of-the-art displays with sophisticated retail space giving visitors a chance to engage with the Samsung brand and its products in new ways.

Samsung Philippines store - Science and Digital News

Newness Table 

The store is Samsung’s largest store in the Philippines and combines sleek aesthetics and cutting-edge technology to deliver the ultimate Galaxy experience.

Drawing customers into the space is the Newness Table, designed to showcase the latest Samsung innovations. The U-shaped Center Bars are built to facilitate one-on-one communication with customers about the devices on display. Digital screens replace product information cards for smartphones and tablets. Various accessories and cases are placed on well-lit Accessory Walls and sleek wooden tables, free for visitors to view and touch. Also exclusive to the flagship store is the Gear Table, a dedicated hands-on station featuring the entire line of Gear S watches and straps.

Samsung Philippines store - Science and Digital News

U-shaped Center Table.

Experience hubs provide access to a diverse range of Samsung devices. Guests can explore stunning virtual worlds with the Samsung Gear VR at the 4D VR lounge. Audiophiles can tune in to crystal-clear beats at the Music section, equipped with speakers and headsets from JBL and Harman Kardon. The Gaming corner takes players at the heart of exciting action with the Curved Gaming Monitor and TVs. Finally, the re-imagined and intelligent cameras of the Galaxy S9 & S9+ and Galaxy Note9 take center stage at the photo booth, where users can generate their own AR Emojis and try out the Connected Bluetooth S Pen.

Samsung Philippines store Customer Service - Science and DIgital News

Personnel for a dedicated service.

The new Samsung Experience Store also houses a team of dedicated customer service representatives. From device personalization to product queries, they are equipped and ready to answer the needs of their clients. Experience Lounges with Consumer Learning Programs are also available for those who want to relax while knowing more about the products.

Gear Table and A&J Series.

Samsung Philippines store Play games - Science and Digital News

Play games here.

Samsung Philippines store VR - Science and Digital News

Try virtual reality (VR) in this corner.

Samsung Philippines store Listening - Science and Digital News

For your listening pleasure.

Samsung has laid down its vision for 2020 to “Inspire the World, Create the Future.” (EKU/Samsung)

About Samsung Logo - Science and Digital NewsElectronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI and LED solutions. For the latest news, please visit the Samsung Newsroom at


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