Rehau Group Seeks Expansion, Taps Wilcon Depot as Exclusive Retail Partner
WILCON Depot, one of the Philippines’ retailers of construction materials, has won the trust of a German company.
The company called Rehau Group, a premier polymer manufacturing brand, is looking to expand its distribution areas in the country. It chose Wilcom Depot recently as its exclusive modern retail partner to achieve its goals.
It can be recalled that Rehau Philippines started its business in the country in 2014, seeing the potentials of a good market for its polymer products for appliances and furniture manufacturers and companies in the construction sector in the country.
EXCLUSIVE PARTNER. Rehau Philippines and its quality PPr plumbing products are now available in selected Wilcon Depot outlets. From left: Dexter Condisido, Eden Godino Wilcon VP for Purchasing; Wilcon Executive Vice President and Chief Product Officer Careen Belo; Rehau Southeast Asia, Building Solutions Head David Herensperger; Rehau Philippines Country Manager Christopher delos Reyes; and Victoria Mercado, Rehau Sales manager for Building Solutions. (Photo source: Rehau)
The is counting on its Filipino partner’s nationwide network and for its geographical expansion in the country’s two other large islands — Visayas and Mindanao.
Christopher delos Reyes, country manager of Rehau Philippines, looks forward to the partnership.
“Rehau prides itself of its premium product offerings with superior quality and performance. This time, however, we want to reach more customers, especially with the continued construction boom in the country,” he said.
The family-owned German firm, with over 18,000 employees globally, is confident the partnership with the Filipino group will make it easy for more contractors, builders and even end-users, more so in the government sector that is prioritizing its Build, Build, Build program.
David Herensperger, Building Solutions head, Rehau Southeast Asia, commented on how foreign companies are often underestimating the Philippines as a market.
He emphasized that for “Rehau, it has proven to be the right decision to open an office in 2014. We see the positive impact that initiatives from the government make in the market.”
Seeing its business sales tripled after opening its subsidiary in the country more that four years ago, Rehau is presently aggressively targeting to quadruple its market share by 2020.
It has remained optimistic of its goals as the Philippine market is experiencing significant growths in several sectors, most notably in the construction sector.
“At Rehau, we are very excited with this partnership. We see this an an opportunity for our company to make our products accessible to consumers. We consider this initiative with Wilcon as a way of strengthening our commitment of helping our customers in building better infrastructures,” Delos Reyes said.nt of helping our customers in building better infrastructures,” said Delos Reyes.
He expressed his company’s confidence that their partner will help them bring closer to the consumer that their product offering are guaranteed and backed by quality assurance, which the brand is known for.
The partnership will see Wilcon Depot initially distributing Rehau’s Premium PPr pipes called Raufusion.
But that’s not all. The German firm also targets the expansion of its retail market to some of their construction products in the future, such as Acoustic Sewer Piping system, Glossy Acrylic Door and Surface Materials, PE Pipes, and many others.
Rehau Philippines chose Wilcon Depot in December 2018 as its exclusive distributor.
When it set shop in the Philippines in 2014, Rehau predicted the Philippines to become a vital part of its business in Southeast Asia in the coming eight to 10 years.
With its planned expansion and partnership with Wilcon Depot, it appears this would not be a difficult goal to achieve.
Rehau was established in 1948 in Rehau, Bavaria, Germany. (EKU)