Shopee’s 12.12 Birthday Sale hit the ground running as the first 60 minutes sold four times the number of items than the 2019 edition! It’s a testament to the online shopping platform’s sustained and rising popularity even amid the coronavirus pandemic.
MANILA, December 12, 2020 — Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, kicked off its fifth 12.12 Birthday Sale on a high note with strong enthusiasm from shoppers across the region.
Shopping activity surged at midnight on December 12, with four times more items sold in the first hour compared to 2019.
Key trends in the first 8 hours of 12.12 Big Christmas Sale
Home & Living, Men’s Apparel, and Health & Personal Care are the most popular product categories among Filipino consumers.
People are prepping for fitness-related New Year’s resolutions by stocking up on active wear.
In the first 8 hours of December 12, around 30,000 units of men’s jogger pants were sold. Filipinos are also keen on doing some home organizing over the holidays, with around 22,000 shoe box organizers sold.
Filipinos are eagerly snapping up the best deals in celebration of Shopee’s fifth birthday, with one shopper making almost 100 orders in the morning of December 12. Shopping activity is also highest in Metro Manila, South Luzon, and North Luzon.
Discover more unbeatable deals at Shopee 12.12 Big Christmas Sale until midnight at https://shopee.ph/m/christmas-sale. (✓)
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers, sellers, and businesses in the region.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. It offers a wide product assortment, supported by integrated payments and logistics, as well as popular entertainment features tailored for each market. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce.
Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Shopee, Sea’s other core businesses include its digital entertainment arm, Garena, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology.