Eagle Eye powers Pret A Manger’s Loyalty Beta Trial ‘Pret Perks’


LONDON, Dec. 9, 2021 /PRNewswire/ — Eagle Eye, the global marketing technology company, is delighted to announce that Pret A Manger’s new trial loyalty scheme, Pret Perks, is powered by its Eagle Eye AIR platform.

This innovative loyalty beta programme builds upon the success of Pret’s Coffee Subscription scheme and utilises more of the features and capabilities of the AIR platform. Pret Perks is currently available to Pret Coffee Subscribers during this trial phase with aims to roll out further.

The Pret Perks scheme is the next step in Pret’s digital omnichannel transformation, allowing customers to earn a star every time they purchase in shop, or use Click & Collect. Pret Coffee Subscribers will also earn a star for every month they renew their subscription or anytime they purchase a treat or meal. After earning 10 stars, customers will be able to choose a reward from a pre-assigned category. Customers can redeem their reward in shops up to 30 days after earning it. The more customers shop at Pret, the more the reward redemptions will be tailored to their preferences.

Eagle Eye’s AIR platform manages the earning of stars and the mechanism for redeeming the stars for rewards. This is made possible by the integration between Eagle Eye’s AIR platform and Pret’s instore Oracle MICROS Simphony point of sale (POS) system.

Tim Mason, Chief Executive of Eagle Eye, said: "We are excited to be supporting the evolution of Pret A Manger’s digital journey. The success of Pret’s award-winning coffee subscription service has provided the foundation for Pret Perks and we are proud that our AIR platform is part of the programme’s digital infrastructure."

Clare Clough, UK Managing Director of Pret A Manger said, "At Pret we know that we have loyal customers who visit us time and time again. Whether they come in each morning for their organic coffee, or regularly grab a Classic Super Club sandwich on their lunch break. For a while now, we’ve wanted to find a way to reward our customers by giving them treats that are specifically tailored to their preferences, and Pret Perks does just that. As with any new piece of technology we are currently in the testing phase and rolling this out slowly to our Pret Superfans, our Coffee Subscribers, and will be looking to take learnings on board to make the loyalty programme the best it can be."

For further information, please contact Sylvia Kindlain at skindlain@thinkinkpr.com.

About Eagle Eye

Eagle Eye is a leading SaaS technology company transforming marketing by creating digital connections that enable personalised performance marketing in real time through coupons, loyalty, apps, subscriptions and gift services.

Eagle Eye AIR enables the secure issuance and redemption of digital offers and rewards at scale, across multiple channels, enabling a single customer view. We create a network between merchants, brands and audiences to enable customer acquisition, interaction and retention at lower cost whilst driving marketing innovation.

The Company’s current customer base comprises leading names in UK Grocery, Retail, Leisure and Food & Beverage sectors, including Asda, Sainsbury’s, Tesco, Waitrose and John Lewis & Partners, Virgin Red, JD Sports, Pret A Manger, Greggs, Mitchells & Butlers, Pizza Express; in North America, Loblaws, Shoppers Drug Mart, Southeastern Grocers and Staples US Retail and in Australia & New Zealand, Woolworths Group and The Warehouse Group.

About Pret A Manger 

Pret A Manger opened in London in 1986. Pret’s sandwiches, salads and wraps are freshly made each day in shop kitchens using quality ingredients. Any unsold food will be donated to local charities at the end of every day through The Pret foundation which works to help alleviate homelessness, poverty, and hunger. Pret currently has shops in the UK, US, Hong Kong, France, Dubai, Switzerland, Brussels, Singapore and Germany.

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