West Midlands partners with Global Esports Federation to enhance UK’s position as a global esports hub


  • 10-year agreement builds on the UK’s position as a leading global hub for esports.
  • Partnership follows announcement that Birmingham will stage inaugural Commonwealth Esports Championships and Commonwealth Esports Forum.
  • Agreement places esports and adjacent sectors at the heart of UK’s digital economic development, with the sector set to grow exponentially in the years ahead.

SINGAPORE, June 16, 2022 /PRNewswire/ — The West Midlands has agreed on a 10-year Strategic Framework Agreement (SFA) with the Global Esports Federation (GEF), accelerating the region’s commitment to driving international growth in the rapidly developing industry, and further burnishing the UK’s credentials as an international esports centre. The partnership will see the West Midlands join a network of global hubs, including GEF’s headquarters Singapore and continued developments in Brazil, China, Türkiye, Japan, the Middle East, Africa, and the Americas, among others.

L-R: Andy Street, West Midlands Mayor. Rachel Davis, Director of Warwick Enterprise. Alice Dearing – Olympian and avid gamer. Matt Hammond, PwC regional chairman and West Midlands Growth Company chairman. Paul J Foster, CEO of Global Esports Federation. Cllr Ian Ward, Birmingham City Council Leader.
L-R: Andy Street, West Midlands Mayor. Rachel Davis, Director of Warwick Enterprise. Alice Dearing – Olympian and avid gamer. Matt Hammond, PwC regional chairman and West Midlands Growth Company chairman. Paul J Foster, CEO of Global Esports Federation. Cllr Ian Ward, Birmingham City Council Leader.

The agreement spanning 10 years – led by the West Midlands Growth Company (WMGC)* – will cement the region’s position as a hotbed for the esports and gaming industry, with the West Midlands already responsible for one quarter of the UK’s output in the sector.

The announcement precedes the inaugural Commonwealth Esports Championships and the Commonwealth Esports Forum in partnership with the Commonwealth Games Federation which will take place in Birmingham this August. Together, this partnership and the Championships will turbocharge growth and prosperity in the UK esports industry, which is already the fastest growing tech sector in the country. The Championships will be the foremost esports event since the Global Esports Games in Singapore in December 2021, which attracted over 500 million viewers from across the globe.

The Strategic Framework Agreement commits to progressing a number of key areas, including:

  • The commissioning of an independent report into the esports sector in the region, assessing the potential for the sector’s growth and its economic impact.
  • A bid to host the GEF’s flagship Global Esports Games in 2027/2028.
  • The region playing host to the Global Esports Tour from 2023 through to 2026.
  • The development of a range of initiatives focused on education, health, and the future of work – harnessing GEF and the region’s shared principles of integrity, inclusion, diversity, and innovation.
  • The establishment of a GEF Innovation and Research Centre (IRC) to catalyse further collaboration between the private sector and the universities in the West Midlands, spurring innovation in gaming and immersive technologies.
  • Collaboration with the region’s leading games developers to showcase West Midlands talent.
  • The hosting of an annual GEF World Forum in the West Midlands, focused on areas including health, wellness, education, youth leadership, careers and the future of work, and tangible impact for local communities.

Read more about the Global Esports Federation and West Midlands Strategic Framework Agreement.

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