Launch of Coffee Table Book, PHA-PCC @70 Year Celebration Highlights
What makes the ‘THE HEART TURNS PLATINUM’ Coffee Table Book (CTB) in a class of its own?
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Media Release
Short link: https://wp.me/paaccn-mTP
The Philippine Heart Association–Philippine College of Cardiology (PHA-PCC) @70 “The Heart Turns Platinum” Coffee Table Book (CTB) was unveiled during the “Platinum Heart Media Awards 2022” Night on October 12, 2022 at the Edsa Shangri-La Hotel in Mandaluyong City.
PHA President Dr. Jude Erric Cinco said the “media have been our partners in heart health and our voices.”
A unique publication that gives a CTB or cocktail book a new definition and dimension, the editorial team took inspiration from mainstream media (newspaper, online news, TV and tele-radyo broadcasts).
The PHA CTB is a showcase of the organization’s adventures and feats; trials and triumphs, with the seventh decade as the top stories and the PHA-PCC’s response to the pandemic as banner story.
Even in the most crisis-ridden moments triggered by the Covid-19 pandemic, the unconquerable Pinoy spirit found in every Filipino cardiologist prevailed.
Valiant front-liners stood their ground
On the heels of adversity, the PHA-PCC performed its mandate as a collegial group and a respectable Advocacy institution.
“We capitalized on digital tools as pivots in the PCC’s continuing medical education trainings and PHA’s advocacy programs like UPP and CPR trainings afloat,” according to Cinco. (UPP is Usapang Puso sa Puso; CPR is cardiopulmonary resuscitation.)
It is a journalistic piece. A collection of memoirs narrated through snappy stories and evocative photos. A compilation of news stories culled from its own publication, “The Heart News & Views” and “myheart.ph” as well as sourced from its Usapang Puso sa Puso monthly virtual forum.
Cinco added that “The Heart Turns Platinum is a catalogue of the many activities of the PHA towards its Mission/Vision of promoting heart health.”
A combination of a CTB and history book, it also serves as a handy library for the PHA Members and Secretariat; as well as the PHA Allies who get a copy.
A PHA heirloom. A collection of precious photographs heavy on captions. It is the window to the PHA’s soul.
A chronicler and a collector’s item, it sparks a conversation.
A rich repository of PHA history. A priceless and timeless body of work. A tribute to the PHA heroes, whose trail and track record are worth-telling, re-writing and emulating by future generations.
The embodiment of the PHA Platinum Year CTB will serve a prodigious purpose. Ultimately, “The Heart Turns Platinum” fires fascination in the PHA’s continuing saga.
Not resting on its laurels, the PHA is battling for more legislations like the installation of Automated External Defibrillators in public places and private establishments; and reforms in the Sin Tax Law and Universal Healthcare Act.
PHA Vice President Dr. Ronald Cuyco said “with your constant support we were able to hit our targets. The CPR bill lapsed into law in July 2016 because you helped us push for its enactment. Now we need your help anew because we are lobbying for the passage of the Automated External Defibrillation Bill.”
Meanwhile, Dr. Gilbert Vilela, immediate past president, said that the PHA will continue to formulate guidelines for adoption into national policies and institutionalized the PHA Advocacy staples such as the 52100, Fit Heart Minute and Sneakers Friday.
The PCC mandate is to oversee, regulate and elevate the cardiovascular learning standards in the 23 PHA-accredited training institutions in Luzon, Visayas and Mindanao. The PCC is comparable to the Commission on Higher Education (CHED) because as a professional scientific body, it can bestow credentials on deserving cardiovascular specialists.
As a separate entity engaged in Advocacy, PHA has been at the front-lines in the war versus the cardiovascular disease pandemic that has been making global rounds for the last 30 years.
From 2021 to 2022, the PHA-PCC garnered a media value of Php1.4 billion, the highest in the history of PHA. — Gynna Gagelonia (✓)