Epson Launches Global #MakeTheSwitch Campaign to Encourage Energy Saving

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MANILA — As part of its goal to achieve sustainability by driving transformative change in the way things are done, global technology leader Epson launched recently its #MakeTheSwitch campaign to encourage people around the world to turn to energy-saving activities. The global digital campaign will focus on raising awareness about the importance of energy conservation and how big an impact every individual’s efforts can make as a collective movement.

Featuring various tips on how to reduce energy consumption such as using LED bulbs, taking public transportation, and making heat-free meals at home, Epson leverages the digital space to suggest a series of energy-saving activities.

The #MakeTheSwitch campaign is part of the company’s broader commitment to sustainability. With Epson’s Environmental Vision 2050, the technology giant has set goals of becoming a carbon-negative and underground resource-free organization by 2050, which means eliminating the use of non-renewable resources such as oil and metals in its operations.

Epson is working to achieve these goals through a variety of initiatives, including developing more energy-efficient products, reducing waste, and improving energy efficiency in its manufacturing facilities. Epson believes that everyone has a role to play in protecting the environment, and the #MakeTheSwitch campaign is a call to action for people around the world to make a difference.

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“Through the #MakeTheSwitch movement, we are encouraging everyone to make small changes in their daily lives that can have a big impact on the planet,” said Masako Kusama, president and director of Epson Philippines.

Switching to Heat-Free Technology

According to the Center for Climate and Energy Solutions (CCES), 31% of greenhouse gas emissions come from electricity and heat. One of the many ways that energy can be conserved is by using energy-saving appliances at home and at work. For printing needs, switching to Epson’s energy-efficient inkjet printers with heat-free technology lowers power consumption, allowing users to reduce their environmental impact.

Heat-Free Technology is a unique Epson technology that eliminates the need for a heating element in its ink ejection process, resulting to less energy used in the process. Compared to laser printers that typically have more consumables and require periodic replacement of parts, Epson’s inkjet printers have lower environmental impact as they use fewer parts that need replacing, thanks to Epson’s Heat-Free Technology.

“There are several ways we can reduce our energy consumption and save the environment,” Kusama said. “For Epson, we aim to realize a sustainable future by driving technological advances based on our philosophy of efficient, compact, and precise innovation.” (✓)


About Epson

Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. Visit for more information.


About Epson Philippines

Epson’s corporate presence in the Philippines commenced in 1998. It grew rapidly into a billion-peso company in a span of a few years from its establishment due to its client-oriented approach in its business management by its dedicated and innovative staff members and officers. Epson Philippines has an extensive network of 77 Authorized Service Centers nationwide with more than 200 dealers and more than 800 shops across the country. For more details, please visit our website (, our Facebook page (, or LinkedIn page (

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