BANBROS Commercial, Inc. and PC Express on Sunday, December 1, opened the first-ever Edifier Concept Store in the Philippines.

Product offerings bearing the trademark Edifier have been in the country for many years, being found and sold in various electronics and computer stores.

e7b.jpgBanbros Commercial, Inc. president and CEO Michael Bangayan at the launch. He hopes for more Edifier Concept Store moving forward. (EKU)

But this is the first time for an Edifier Concept Store  now located at the Cyberzone of SM Megamall, Building B, Mandaluyong City, Metro Manila. (Unibox.co.uk says a “concept store is a place where new ideas are put together in a bid to enhance the shopper experience and sell more stuff.)

Banbros Commercial president and CEO Michael Bangayan and Oliver Ng, president of PC Express, launched the Edifier Concept Store witnessed by members of the news media and some bloggers, and guests.

Bangayan explained why the one-stop-shop Edifier store is only now.

e8.jpgPC Express president Oliver Ng hopes young people would come to the store. (EKU)

He said opening a concept store without much consumer following “would be a disaster. We want to wait for a particular time to develop (a following).”

The Banbros Commercial head said developing a market following takes years. But once “we see the market has developed for audio, it has always been on our mind to open a concept store.”

He added that Edifier “is number one in China” and is now not only for PC audio and lifestyle audio. It has diversified through partnership with STAX, which provides high-fidelity audio products in Japan.

e9.jpgKristine Mapula of Banbros Commercial, Inc. at launch of Edifier Concept Store. (EKU)

Bangayan thanked Ng and PC Express for managing the first of the country’s Edifier Concept Store. “Hopefully, we won’t stop here…have many as we go on…as Edifier continues to come up with innovation,” he said.

He added that Edifier products are really affordable.

He thanked Ng and PC Express for managing the first Edifier Concept Store in the Philippines, and hopefully, we won’t stop here, hopefully we will have many as we go on. continues to come up with innovation and price points are affordable,

Ng expressed hopes that the concept store of Edifier would entice young people to visit the concept store and try the many product offerings.

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The partnership between PC Express and Banbros Commercial, he said, was geared towards providing high-fidelity audio to the market.

Edifier is described as “the premium audio solutions that showcase technological innovation and design elegance.”

Banbros Commercial, supplier of various consumer electronics products, and PC Express, which has a chain of electronics shops, shared a commitment and a solid partnership of expanding Edifier and have its own flagship store.

Edifier Concept Store in SM Megamall is the first in the country and will showcase a wide range of sound systems for personal entertainment and professional excellence. Edifier’s elegant design and exceptional performance of Home Theatre speaker, Studio speaker and Portable speaker are now available in one-stop-shop in Metro Manila.

Therea re also Edifier Headphones from Premium bluetooth headphone, Gaming and High-end electrostatic headphone brand STAX with its audio performance and crystal clear sound that exceed audio quality as expected by audiophile users.

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The Edifier Flagship store is a big milestone before the year ends and looking forward for more achievements in the coming years. (Banbros/EKU)