Twitter: @edd1819, Instagram: @bluestar091, Facebook: SDN — Science & Digital News

Rockwell Automation Reaffirms Commitment to Carbon-Neutrality Through Accelerating Smart, Safe and Sustainable Manufacturing at 29th Automation Fair® At Home

The first hybrid live and virtual Automation Fair At Home saw over 40,000 participants registered from 146 countries and featured speakers include PartnerNetwork™ representatives from Cisco, Cytiva, ExxonMobil, Gartner, Microsoft, Thermo Fisher Scientific and more

By EDD K. USMAN

(SDN) — ALL content from Rockwell Automation’s 29th Automation Fair® At Home is available until June 2021.

The company is making every content available to anyone who wishes to get their hands on what transpired during the event last month, mainly because of the pandemic. Rockwell Automation’s hugely participated event was held online, today’s new normal in conferences because of the global health crisis.

The 2020 Automation Fair at Home is known as the company’s signature annual showcase experience. It brought together a collection of its customers, partners and distributors. It was conducted mainly virtually but also featured this year’s event will primarily be held virtually but also featured limited onsite sessions at the company’s Milwaukee headquarter.

Attendees also included “makers, builders and innovators from around the globe to discover how the latest innovations in industrial automation can make their businesses more intelligent, connected and productive.”

Rockwell Automation Vice President of Marketing Tina Dear cited the fair’s importance to its customers of the company.

“Our customers look forward to Automation Fair every year to explore what’s next in their digital transformation journey, and no one is better positioned to help them bring together the value of information technology and industrial operational technology than Rockwell Automation and its partners,” Dear emphasized.

“We’ve blazed new trails and explored new technologies to make this year’s Automation Fair At Home experience a dynamic, interactive, world-class virtual event.”

The fair’s remote sessions and experiences featured thought-leadership keynote presentations, innovative product and solution demos, technical training, industry forums and the opportunity to interact with executives and technology experts.

———

From Ogilvy, here’s the company’s press release about the event:

Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, along with its 1PartnerNetwork™, held its 29th signature industry showcase event, Automation Fair® At Home, from November 16-20, 2020.

Due the pandemic, the event had been dynamically re-imagined as a primarily virtual experience to safeguard customer, partner, and employee health and safety, with all content from the event available on-demand now until June 2021.

Automation Fair At Home showcases the newest products, solutions, and services in industrial automation and digital transformation. Because of the hybrid nature of this year’s event, attendees across different time zones and geographies had access to over 175 engaging educational opportunities and over 90 exhibits, through live-streams and on-demand video recordings.

The agenda included engaging hands-on labs, training sessions focused on the newest hardware and software technologies, industry-focused forums, and more.

Commenting on the event, Blake Moret, CEO and chairman, Rockwell Automation, said, “The acquisition of ASEM S.r.l and Kalypso, as well as partnerships with Microsoft, PTC, and others, make our ecosystem the best in the industry. This partner ecosystem combined with our technology and domain expertise allow us to say that there is no one better positioned to add value at the convergence of IT, and operational OT technology for our customers. We bring the Connected Enterprise to life for customers around the world and across a wide variety of industries. And during these times it’s especially important to look at the ways we increase the resilience, agility, and sustainability of our customers.”

He added, “Sustainability is at the forefront of Rockwell Automation and our customers’ minds. We are committed to a carbon-neutral future, helping our customers achieve their own sustainability goals such as increased energy efficiency, recycling to play a role in the circular economy, and renewables.”

LifecycleIQ Services launched

This year’s Automation Fair At Home drew particular attention to the unique challenges facing the sector, with Rockwell Automation making a series of announcements aimed at bolstering the resilience, agility and sustainability of industrial manufacturers.

To help companies innovate faster and more sustainability through an integrated digital engagement model, Rockwell Automation launched LifecycleIQ Services, and announced the expansion of its cybersecurity certifications and product line to combat industrial cyber threats. The company also announced the acquisition of Fiix Inc. in line with its software strategy, to enhance productivity and efficiency through maintenance and operational insights.

Scott Wooldridge, president of Asia-Pacific at Rockwell Automation, said, “With its rapid urbanization, growing middle-class population and talent pool, Asia-Pacific is already a global manufacturing hub, and the sector continues to be one of the region’s key growth drivers.”

“The Asia-Pacific operations from Rockwell Automation are of strategic interest to our global business and we want to partner with established and emerging enterprises and industries across all local markets to help them make the digital leap; facilitating the region’s economic recovery from the pandemic,” he continued.

Other highlights of the event, also available on-demand, included keynote Perspectives into YOUR next Rockwell Automation Experience virtual tours and Bold Conversations panel discussions:

Virtual Tours: The Rockwell Automation Experience

The Rockwell Automation Experience enables participants to virtually tour three newly designed spaces at the Rockwell Automation Milwaukee headquarters: Digital Engineering Hall, Digital Thread Experience, and Products & Technology Showcase.

The Digital Engineering Hall tour features machine design, operations, and maintenance, with an end-to-end demonstration of a digital engineering project.

The Digital Thread Experience uses a real-world example to help attendees visualize moving from siloed operations to a digitally connected enterprise.

The Products & Technology Showcase features the latest Rockwell Automation innovations in control, information and lifecycle services. After each tour, participants can discuss products and technology with Rockwell Automation experts.

Bold Conversations

Beyond updates on industrial automation, a segment of the event was dedicated towards tackling broader industry and societal issues, with Rockwell Automation executives sharing personal experiences and thought leadership on addressing these subjects

Topics discussed include: Inclusive Leadership During the Time of the Pandemic, Equity in Early STEM Education, Combatting Micro-aggressions in the Workplace, Inclusive Workplaces in a Divisive World, and more.

To attend Automation Fair At Home On-Demand, free online registration is required here.

———

An American company, Rockwell Automation, Inc., based in Milwaukee, Wisconsin, U.S., provides industrial automation and information technology. Among its brands are Allen-Bradley and FactoryTalk software. It has more than 23,000 employees and boasts of customers in excess of 100 countries across the world.

Rockwell Automation has a branch in the Philippines along 5th Avenue, Bonifacio Global City (BGC), Taguig City, Metro Manila. (✓)