Sitel Boosts Talent Acquisition through Digital Transformation

Global BPO utilizes data-driven virtual application software to drive recruitment efforts

Media Release:

AS part of their company-wide digital transformation strategy, Sitel has revamped its hiring process with data-driven software that allowed them to build an end-to-end digital hiring process, decrease attrition, and future-proof their talent acquisition processes.

The global business process outsourcing (BPO) firm partnered with Harver, a pre-employment assessment platform that allows their recruitment teams to gather and utilize data remotely and effectively to improve both the candidate journey and the hiring process.

“The journey to revamp and improve the employee recruitment process didn’t happen overnight,” shared Ravi Iyengar, vhief operating officer, Sitel Philippines, India, Australia, and New Zealand.

“Sitel has been innovating digital solutions for a while now and talent acquisition is a key area of importance for our business. Previously, candidates would apply in-center through a series of recruitment requirements that could take an entire day. That was not sustainable, and the candidate journey needed to be improved. We also wanted to beef up the digital solutions for our recruitment team as well and allow them to work more efficiently.”

When the global pandemic hit, Sitel’s desire to implement more effective virtual recruitment processes was given an added push. In the last few months, the company implemented online/virtual recruitment tools that efficiently boosted its hiring and onboarding rate despite the challenges posed by the worldwide health crisis.

Efficient method equals agility, quick decision-making

The recruitment software digitized Sitel’s application process and allows aspiring applicants to apply online, submit all the information needed virtually, and undergo all required screenings. While the applicant is going through the process, the software is simultaneously aggregating all the pertinent data and forwarding the information to the appropriate funnels providing the recruitment associates with the key performance indicators for each applicant.

The efficient method of collecting and sorting data allows Sitel’s Talent Acquisition team to be agile and make quick decisions during the hiring process.

“We are continuously looking for ways to improve our people processes,” Haidee Enriquez, chief people officer, Sitel Philippines, Australia, and New Zealand said.

“Digitizing and utilizing data-driven software allows us to collect all the important insights needed to help our HR professionals meet their recruitment goals and find the best candidates.” (AFK Public Relations Agency) (✓)


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