Sitel Group® Named in Circle of Excellence at Asia CEO Awards 2021

The global BPO wellness program, SitelFit, was recognized for promoting employee health, fitness and wellness while giving back to the community

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MANILA – October 15, 2021, Sitel Group®, one of the largest global providers of customer experience (CX) products and solutions, was recognized as part of the 12th Asia CEO Awards 2021 Circle of Excellence for Wellness Company of the Year for their robust health wellness program SitelFit.

The program, launched in 2018 in the Philippines, is a global health and wellbeing initiative that encourages Sitel Group associates to make healthy choices, provides wellness information and advice and gives back to the community through charitable fitness challenges.

Held annually since 2010, the Asia CEO Awards pays tribute to world-class Filipino talents and companies and recognizes exemplary contributions, inspiring exceptional performance and innovations that drive bigger investments for stronger businesses. The 2021 theme of the awards was, “Recover, Reset, Reignite” as the event highlighted business achievements in making essential changes during the pandemic that allowed businesses to not only survive but thrive during challenging times.

“We had over 514 leaders and companies nominated this year which is the highest number we have received,” shared Richard Mills, Asia CEO Awards Chairman.

“Every entry was incredible and the companies and individuals all deserve to be honored for their contribution to the business sector and the country especially during the global pandemic.”

Sitel Group joined several major brands in the Wellness Company of the Year Circle of Excellence for 2021. Each company exhibited a passion and commitment to supporting and improving employee welfare through wellness-oriented programs.

Fitness and wellness while giving back to the community.I can see my improvement through the SitelFit United Heroes app. It encourages me to be better and keep moving.” Junn Ponce, an associate from Sitel® Baguio.

“The SitelFit program has been our key health and wellness initiative in the country for the past several years and this year we felt it was more important than ever in response to the changes during the global pandemic,” shared Pam Donato, vice president of Human Resources for Sitel® Philippines, Australia and New Zealand.

“We’ve bolstered the program with even more comprehensive wellness activities covering mental and emotional well-being, physical exercise, healthy eating and social responsibility.”

As the overarching theme, SitelFit kicked off the #OneSmallChange campaign in 2020. The campaign encourages employees around the world to take small steps to create positive life changes. Under the pillars Move Well, Eat Well and Live Well, activities, forums and programs were launched to promote emotional and mental health, exercise and movement and healthy eating.

The SitelFit program is supported by a dedicated app that provides individual and group engagement through movement. Sitel Group associates can join live and on-demand classes like yoga, weight training, Pilates and more created for all levels of physical levels.

In 2021, Sitel Group brought back the successful “Step Forward, Give Back” challenge, inviting employees to engage in friendly competition in a variety of physical challenges to accumulate points to unlock a donation to a global Non-Government Organization (NGO). In 2020 the Sitel Group associates donated to UNICEF and in 2021 associates accumulated enough points to donate US$15,000 to World Learning, an NGO operating in over 60 locations around the world supporting STEM education.

In the Philippines, Sitel Group teams hosted local inter-site challenges across all sites with different activities and fitness pose goals. Through their efforts, Philippine associates raised Php50,000, distributed to local charities chosen by the various site clusters. (✓)

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