Helping Local Printing Companies Deliver Globally Competitive Labels 

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MANILA, November 25, 2021 – THE market for product labeling is expanding rapidly worldwide. Consumer packaged goods (CPG) companies and health-focused businesses are adopting an expanding array of applications for product labels that go far beyond simply standing out on store shelves.

Analysts forecast at the beginning of 2020 that the label printing industry in the region would have ample opportunities to grow as the Asia Pacific population becomes more urbanized and gains more disposable income. Aging populations in some countries are also contributing to more home delivery and services.

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Despite the economic headwinds caused by the pandemic, the label printing market is expected to rebound and maintain its momentum, particularly in Indonesia, India and China. According to IDC, label and packaging printer shipments and value share grew rapidly in the fourth quarter of 2020 in response to the economic recovery and businesses accelerating digitalization plans.

Consumer packaged goods like beauty products, food and beverage products, as well as medical products are all expected to drive growth in the print label market. This will become more pronounced as the industry shifts to more sustainable substrates and packaging to align with customers’ increasing focus on making eco-friendly purchases.

Modernizing printing equipment to meet demand

Printers and converters across the region are stepping up its equipment line by making the transition from analogue to digital printers to produce the eye-catching labels that companies around the world are bringing to Asia Pacific markets. With digital inkjet printers, shops of any size can deliver the quality and customization businesses need quickly and more efficiently than with traditional printing methods. This makes the popular practice of producing shorter, variable runs more cost effective in a price competitive market.

Epson’s SurePress Label Printers deliver outstanding quality across a wide range of substrates, which allows print shops to handle a broader range of jobs and be more productive. This enhances short-run printing capabilities by offering customers a range of prints, including labels, product stickers, banner-type labels, poster-type labels, and large stickers, for a single sales promotion. A single operator can also run multiple presses safely and easily, while automatic printhead maintenance ensures a faster, more efficient and reliable workflow. As a result, the number of short-run jobs can be increased, which improves profitability for label printing businesses.

SurePress AQ ink is formulated with a special resin to increase water and light resistance, which is ideal for products such as drink bottles and cans, kitchenware, dishwashing detergents and bathroom accessories. Additionally, Epson’s advanced Micro Piezo inkjet technology controls the amount of ink pulled into and expelled out of the printhead nozzles to ensure high-end color quality and the sharp detail that is needed for barcodes and small text.

As consumer-packaged goods companies, food and grocery delivery services and medical companies adopt new label features to attract consumers and comply with local and industry regulations, job requests and print varieties will increase. Printing companies should quickly review their shop equipment to decide if a digital label printer is right for their business. Making an investment in one of the latest digital label printers from Epson will give print shops and converter businesses a greater competitive advantage in a high-pressure market environment. (✓)


About Epson

Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson will become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion.


About Epson Singapore

Since 1982, Epson has developed a strong presence across major markets in Southeast Asia and South Asia. Led by the regional headquarters Epson Singapore, Epson’s business in Southeast Asia spans an extensive network of 11 countries with a comprehensive infrastructure of close to 500 service outlets, 7 manufacturing facilities, and 5 Epson solution centers.


About Epson Philippines

Epson’s corporate presence in the Philippines commenced in 1998. It grew rapidly into a billion-peso company in a span of a few years from its establishment due to its client-oriented approach in its business management style by its dedicated and innovative staff members and officers. Epson Philippines has an extensive network of 77 Authorized Service Centers nationwide with more than 200 dealers and more than 800 shops across the Country. For more details, please visit our website ( or our Facebook page (

For product inquiries and technical support, please contact Epson Customer Care at Metro Manila: (02) 8441-9030; Toll-Free: 1-800-1069-37766 (PLDT), 1-800-3-0037766 (DIGITEL) or visit the Epson Customer Care website:

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