Trip.com analysis: As off-season demand continues to grow Is there such a thing as an off-season in the post pandemic world


SINGAPORE, Nov. 17, 2022 /PRNewswire/ — Analysis of recent Trip.com data leads us to question whether on and off-season travel is becoming a thing of the past following the pandemic. 

Increased demand for overseas travel, coupled with more flexible work schedules in remote working environments, appears to be producing a trend towards year-round demand to many destinations, which traditionally were more popular in the summer months or school holidays.

Pre-pandemic, it was easier for travel companies to predict when travel would be slower in specific markets.

Trip.com has taken an in-depth look at bookings during October for some of the most popular winter sun destinations, revealing some intriguing insights.

Off-seasons vary country by country, but, Trip.com’s analysis shows that travel in many parts of the world is becoming consistently busy, and the notion of traditional on and off-seasons is no longer applicable.

This is evidenced by Trip.com data which shows a 20% increase in flight searches from Europe and the US to APAC destinations in October compared to September.

Flight searches are on the up

The Maldives is particularly popular for off-season travel, with flight searches from Germany up by 116% in October compared to September.

Other markets have followed this trend, with flight searches to the Maldives from the UK up 57%, Italy up 47% and the US up by nearly a third (27%) for the same period.

Similarly, interest in the Philippines has also increased, with flight searches from Italy up by 45% and for the UK and Germany by almost a third (29% and 28% respectively).

There is a similar story in APAC, with flight searches from Singapore to the Philippines and Maldives up more than a third (34% and 32% respectively).

Data also shows a healthy 27% increase in flight searches for travel within APAC in October.

Blurring of peak, shoulder and off-peak travel

This increased interest is resulting in many resorts across the globe staying open year-round for the first time, as they welcome high occupancy rates in what was previously a shoulder or slower season.

With the blurring of peak, shoulder, and off-peak travel, it would appear that travellers look at destinations differently.

The distinct high-water mark in June, July and August – with accommodation occupancy levels in the high 90s – which would evaporate with the summer heat and typically drop off at the end of the summer, could become as rare as summer snow.

Asian bookings boom

It would appear that both searches and bookings remain steady throughout the year as travellers look to explore overseas, despite the change of seasons.

Across select Asian destinations, Trip.com data shows flight bookings rose by 19% in October 2022 compared to the previous month.

Flight bookings to the Philippines from Europe and the US are up by an average of 14%, while flights from APAC to the Philippines have seen an average increase of 12%.

Bookings for flights within APAC, as a whole, are up by 15%, with flight bookings to the popular Maldives increasing by an average of 12%.

However, a different picture emerges for other parts of Asia, with flight bookings to the Maldives from Europe and the US 11% down, despite flight bookings from Germany to the Maldives seeing a 63% increase.

Chasing the sun

What is clear from Trip.com’s analysis is that travellers from the UK continue to look for warmer destinations in the winter months.

Unsurprisingly, flight bookings from the UK to New Zealand rose by 71% in September versus October.

Future travel seasons

Considering the data, travel periods will continue to vary as people look to travel more frequently and for longer. Continued work-from-anywhere policies will likely continue to influence these trends.

While it is impossible to predict how future travel seasons will evolve, it is evident that travellers continue to look for warmer destinations in the colder months.

Travellers taking time off to travel in the off-season can benefit from Trip.com’s 5th anniversary global offers, including: one-for-one ticket deals in Hong Kong, up to 50% off deals in Japan, daily hotel and flight offers in Thailand, a lucky villa lottery draw in Vietnam, crazy hour flash sales in Singapore, flight giveaways in Australia and New Zealand, and the chance for European users to get a massive discount on a Barcelona getaway.

Trip.com users in France and Spain can also be in with the chance to win a holiday for two to Malaysia with free emirates flights and a 5* stay at Shangri-la hotel in Penang. For further details and to enter, visit fr.trip.com/sale/w/4191/malaysia-giveaway-trip.html?locale=fr_fr&promo_referer=4068_4191_1

Visit the Trip.com app or your local Trip.com site for more details.

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