DON’T look now, but the world’s largest social networking site — Facebook — has taken a hit from its American users.

FB on Pixabay

Image: Courtesy of Pixabay.

The We Are Social, “a social network that provides and facilitates social thinking and collaboration,” shared the information to SDN — Scitech and Digital News. It cited a new research by the United States’ Pew Research Center involving over 3,400 American users of Facebook, in the 18 to 29 years age bracket, the millennial generation.

They either adjusted their privacy settings in the last 12 months (54 percent), took a break from checking the platform for many weeks (42 percent), or they have altogether deleted the FB app from their mobile phone (26 percent).

Pew Research Center

Image/Graph: Courtesy of Pew Research Center.

“All told, some 74 percent of Facebook users say they have taken at least one of these three actions in the past year,” Pew said of the response of the study’s respondents.

Over at Statista.com, it was revealed that there are now 2.27 billion active users of Facebook as reckoned from the third quarter of 2018. “Active users are those which have logged in to Facebook during the last 30 days,” it said.

Pew characterized the results of its survey as being “significant shares” in terms of users who have taken steps in 2017 to re-frame their relationship with the  social media platform.”

It conducted the survey of American adults on May 29-June 11 after revelations about Cambridge Analytica, the former consulting company, had harvested data in several millions of Facebook users without informing them.

We ARe Social Twitter

Image: Courtesy of We Are Social Twitter profile.

For users who deleted the app from their cellphone, the biggest number is the younger users (ages 18 to 29), a figure approaching four times users’ share in the age bracket of 65 and older (12 percent).

“Similarly, older users are much less likely to say they have adjusted their Facebook privacy settings in the past 12 months: Only a third of Facebook users 65 ad older have done this, compared with 64 percent of younger users,” Pew said.

The research center in its earlier study of Facebook users has discovered that a bigger share of younger than adults use Facebook.

On the other hand, similar shares of older and younger users have taken a break from logging in to Facebook for a period of several weeks  or more. (EKU/We Are Social)