February 23, 2020
Cybersecurity

Russia’s Kaspersky Beats Competitors in Canalys Channel Satisfaction Benchmark

Media Release:

KASPERSKY, the Russia-based global cybersecurity company, has just added another feather to its cap.

The company accomplished the feat, beating all its competitors in the cybersecurity industry as attested by Canalys Channel, a globallly renowned independent analyst firm.

An announcement from Upspring Public Relations Agency, which handles Kaspersky Philippines’ media affairs in the country, showed that as of November 1st, 2019, the Canalys Worldwide Vendor Benchmark bestowed the recognition on the Russian firm “for the quality of its partner program.”

Maximum rating for Kaspersky, Canalys says

Kaspersky won the accolade as “the top cybersecurity vendor for channel satisfaction after achieving the highest overall rating (75.8%) when compared to other 10 cybersecurity vendors.”

The Canalys Worldwide Vendor Benchmark gives the channel reassurance over which vendors provide the best service in several sectors, including cybersecurity, and service features. Canalys’s benchmark is an objective comparison of channel partner programs, measuring how vendors perform in a range of key categories.

Canalys has found that Kaspersky has improved in overall performance in the last 12 months, achieving a +7.7% year-on-year (YoY) score increase. According to the Canalys Worldwide Vendor Benchmark, this year Kaspersky scored maximum ratings for product availability and supply (83.7%) and ease of doing business (78.4%).

The largest YoY rating rise is seen in accreditation and specialization programs (+ 9.9%). This growth area sits alongside increases in the effectiveness of how the company approaches partner account management (+ 8.7%) and margin retention and profitability (+ 8.7%).

Kaspersky has put sustained effort in attracting new partners and offering more benefits to existing and new ones. The launch of a new partner program – “Kaspersky United” – at the start of 2019 was one of steps to address these priorities. Kaspersky United helps partners monetize their specialiazations and gain more rewards from working with Kaspersky, as well as get more expertise, education and marketing opportunities.

Kaspersky, consumer, business, startups, growing up, cybersecurity

Kaspersky Chief Business Officer Alexander Moiseev welcomed Canalys’s recognition of the company.

“Receiving this great recognition as the top  cybersecurity vendor for channel satisfaction by Canalys shows we have made the right decision in investing and improving our partner program. We not only want to meet our partners’ needs, but also further improve user experience and offer incentives for them to work with us.

“This ensures they receive quality service and feel confident in us as a cybersecurity vendor. The next important improvements to the program are going to be announced at the beginning of 2020,” said Moiseev.

To read the full report, please visit the page. More information about the Kaspersky United Partner Program and becoming a Kaspersky channel partner is available here.

Featured image of Kaspersky CEO Eugene Kaspersky, a file photo from Adrian Bretscher/Getty Images for Kaspersky.

About Kaspersky

Kaspersky is a global cybersecurity company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 270,000 corporate clients protect what matters most to them. Learn more at http://www.kaspersky.com.

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